The Metro newspaper has seen fit to ask PRs not to send paper press releases any more.
In an open request to the PR industry on Response Source, Vicki-Marie Cossar asked: "Please consider the environment and stop sending the Metro paper press releases through the post - just send e-mails with any information. Any paper releases will not be looked at."
Who is still sending out paper releases as standard? At Smith & Smith we went 100% electronic over four years ago, and we're somewhat amazed that there must still be enough paper releases out there to warrant this plea from the Metro.
Paper might be one of those hard habits to break, but as with plastic carrier bags, unnecessary use of it is rapidly becoming a big no-no in business and in society.
Last month at the London Book Fair I was amused to see an event photos spread in the Fair's daily paper showing, amongst others, two publishers drinking and smoking at a function. The caption read: "X and Y indulge in an old twentieth-century pastime called 'tobacco smoking'."
Things change fast! ...
If paper press releases have been an outdated notion for some years now, how long has the paper media really got left?
Posted by: Michele Hart | March 11, 2009 at 10:02 PM
Things do change fast...
But, I'm afraid that when my 3 months son grows up to become a teenager there would STILL be enough temptation out there for "pastime" smoking (and even worse than that !).
The point is that some habits can be hard to break, or at least take a while to shake off.
Posted by: Honey Bunch | May 20, 2007 at 10:23 AM