Broadcast
From the more serious conversation topics of BBC Radio Four, the sporting genius of Radio Five Live, fantastic current affairs discussions (or very public arguments) from LBC radio and BBC’s breaking news feed, Twitter really does have broadcast covered. But which do we think are the best to follow to keep us in touch with the world?
In our opinion, although it falls under the generic category of social media, Twitter avoids any of the usual social media stigma that say facebook is currently facing and has a good shot at challenging traditional ways of obtaining news and information. In fact, we feel this innovative form of media and communication is far more responsive and brings news to life.
The BBC is a perfect example of this phenomenon working successfully. As the country’s most influential broadcast organisation, it unsurprisingly also has the most dominant presence on Twitter. With BBC Radio Two, BBC World, BBC Radio One, BBC Tech, BBC Health and local presence, these profiles really do offer all of us and the rest of the ‘Twitterati’ a huge amount of information at the tweet of a click, especially as all the BBC’s twitter accounts seem to be updated at an incredibly efficient speed.
ITV on the other hand, although it has also has multiple profiles, fails to impress as much with news-worthy updates and feeds. However, as a commercial company with a different target audience and very different programme styles to the BBC, we follow ITV Insider and ITV2 to satisfy our Katie and Peter fix and to catch up with Susan Boyle’s next singing adventure, not the latest breaking news on the parliament, so perhaps our harsh initial view isn’t quite justified.
Our other amusing finding in the case of radio broadcast, is the various presenters’ Twitter accounts appearing to disguise themselves (or maybe this is the idea) as the official radio station’s Twitter profile. Chris Moyles (@chrismoylesshow and ChrisMoyles09) is a fine example, along with Richard Bacon and the XFM presenters. Perhaps our view is rather dated and this is the way to be noticed in our celeb-crazed world, giving the old-fashioned, patriarchal ‘radio voice’ a celebrity face. Personally, I think I’d much rather follow a radio station such as BBC Radio Four or LBC knowing all the general information and news updates I desire can be sent to me from just one profile with no big egos getting in the way. I’m sure that says a lot about me and my Twitter preferences though!
Despite the ramblings of this ‘Twitter Talk’ blog (and there are more come), Twitter really does offer a fantastic, competitive and up to the minute range of broadcast service options. Enabling us to customise our own live news feeds and gossip whilst it directs itself effortlessly straight to our fingertips. The beauty of Twitter, we believe, is that all this can be done at the tweet of a click without a blaring radio or TV in sight – bliss...
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