'Twitter Talk'

Twitter has been described as many things: the tech watercooler, the future of news, the path to enlightenment and infuriatingly “where PRs go to die”, but although everyone seems in a hurry to define this technological phenomenon – does anyone really know what its purpose is and do we really need to try and find out?

Whether you’re a tech-head or flinch at the sight of a Twitter or Yammer sign-in page, it’s impossible not to know that twitter has taken over the world. Having transformed itself, with the help of Stephen Fry and Jonathan Ross from a bizarre, clandestine online network to a social media tool dominating the world, where even former Liberty X star Michelle Heaton and  Snack a Jacks have a profile and fan club.

As two PR account executives at Smith & Smith PR, a young and vibrant agency in the centre of Manchester, twitter has become an enormous part of our daily working lives, for clients, ourselves and our company, intertwining the professional and personal online.

Both myself and my colleague Tom, decided to put our heads together and write a series of five blogs covering what we think is useful and beneficial on Twitter in terms of broadcast, print media, trade publications, applications and a final blog to go out on the infamous followfriday to honour what is fun, diverse and interesting about this social media tool.

These blogs are by no means a definitive list, but something that can and will be added to and tweaked as we continue to learn more about Twitter...enjoy!