By Nathan Smith
Traffic + Conversions = Profit; sounds easy, looks easy, is it easy?
I’ve always been a Luddite when it comes to SEO, and it’s for
that reason I attended the TIE event yesterday evening with great anticipation
to hear entrepreneur, SEO expert and all round web guru Mark Attwood speak on
the subject.
Now great anticipation is an overused term and is invariably followed with great disappointment a la Manchester City. It therefore makes the experience all the more sweet when a speaker genuinely delivers against their billing. I was delighted to find that Mark not only delivered, but gave a road to Damascus performance so inspiring that only the most cynical would not have been moved to look at their own website and cry with shame at what should be!
I’ve attached a photo from the event – Richard Hudson (left) from Vanilla Storm is pictured with Mark. Interestingly Vanilla Storm was actually used as an example of how to ‘optimise your website’ correctly, so well done guys.
Of course I’m a complete convert now, and I’m spending the full bank holiday weekend studying deep linking. However, there is one area that concerns me about the SEO market and it’s the fact that it’s so thoroughly undemocratic. Will Google ever develop an algorithm that just rewards on merit of content? I would suggest that at present Google rewards merit of web knowhow and knowledge you have. I suggest that this is a symptom of the newness of the web and that we will probably move to a more even playing field in the future as ‘search’ tries to reflect our wants!
Comments