Wow! Just been setting up some local radio ads on Warrington's Wire FM for our client Johnson's, the hair salons.
Having briefed the station's resident ad writer, Vicky, about what we were trying to achieve, she promised to ring me with a draft script "in 10 minutes". I was, of course, incredulous.
10 minutes later, she not only rang with a spot-on script, but she launched into reading it straight away IN A GLAM RADIO VOICE complete with bouncy, happy, radio-wave tones!
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